There are some fancy words in the article, but this part right here caught my eye:

A key attribute of those practicing value based pricing is never explicitly saying that they are practicing value based pricing. There are always other reasons and you never say pricing at customer willingness to pay. A key part of practicing effective pricing is effective pricing communication and managing customer perception. Failing that you will face backlash as some brands recently did.

Its true, its all about elasticity of pricing and the lack of concern by Starbucks coffee drinkers.  They’ll pay whatever asked for their favorite cup of coffee.  The consumers almost want a reason by the company so that they themselves can justify paying more to themselves and there friends.

This won’t work with, say Bank of Montreal, because they don’t offer a premium service that consumers know them for.  Instead, they offer standard banking services, which gives consumers very low switching costs.  Starbucks is about the feel you get when you walk out of the store holding their brand in your hand.  Bank of Montreal is about getting the best ROI (a pretty poor one, by the way).

This is where TO DO lists come in. I’ve been experimenting with this and time tracking (inspired from Sebastian Marshall, his site is amazing).  You write 3 tasks to finish and that’s it, focus on them till completion.  Mine is a bit of a adaptation of this. I write 3 things that must be done – the night before – then snap a pic of it and make it my iphone home screen.

So whenever I look at my phone during the day ( a lot) I always reminded that I must get shit done.

Happy 2012.

ps: pushing the off button and the home button at the same time -  takes a screen shot.

It’s a breath alcohol tester.  It gives you a rating on how hammered you are. I like to carry it with me at bars just to make sure no one drives home above the limit. Okay actually because it’s just a lot of fun! Everyone gets curious to see what there rating is.  It becomes something to talk about.

It doesn’t have to be a nifty gadget either.  It’s when your buddy mentions at a party how godlike amazing Under Cover of Darkness (click to  have a  listen!) by the Strokes sounds.   Or that favourite author or killer new Iphone app – it’s why two people start chatting and relating to one another.   You do it without thinking in conversation all the time.  So that’s also the warning: make a product that can incite conversation! That is the cornerstone of any marketing.

Back in 2009, I had a goal of reading 40 books. I read 28.

Then in 2010, I had a goal of reading 50 books, I read 40.

This year my goal was one book a week. I’ve read only 30 far. I’m built weak I know.  By the way, I’ve come across recently an article on reading a book in one hour  from the Personal MBA website by Josh Kaufman. Click here to check it out.

Anyways I know you’ve heard how good reading is for you. You don’t accept things on face value.  If you read a variety you relate different ideas together, string them together. Gives more confidence about what your talking about it…. I mean if you can’t talk about it casually you don’t know it. And EVEN if you can talk about it casually, doesn’t mean you know it.

But this all came about taking some small steps that eventually became a habit. Back in university days, I barely read anything outside the text books compared to now. This changed rapidly, as I read books like Four Hour Work Week, I decided I wanted to go backpacking! Traveling with family is fine, but backpacking with friends sounded unreal.

One of the places I visited was sunny Australia. Land of the Oz.   Now ever since I watched the movie Point Break I wanted to sky dive. Remember the parachute scene?( click here cos it’s awesome). So I finally did it in Mission Beach on the East Coast.  I remember this day fondly. It’s that feeling you were suppose to be dead, but you were still alive!! I loved it.

Soon after landing, the Aussie Sky Dive man, John, had the nerve to ask me “Why is this so amazing to you?” I was a bit dumbfounded by his question. Then he mentioned he jumps out of a plane 4-6 times a day, 5 days a week. It became not such a big deal to him, but a routine. He was curious how his regular job resulted in one of the most adrenaline packed day of my life.

Well John, because its not usual to jump out of a plane. There are so many ways to interpret this, but I think the main thing for me was keep doing things that stretch you, ignore your lizard brain – could be as simple as waking up on time every morning.

Lately I’ve been getting this question from friends.. “Neesh, can i ask you something? yes anything I usually reply back. Well why do you write all the time on your blog, it’s not like you’re making any money hahaha!! ” Very Funny. True I haven’t made any money. I haven’t inserted any ads. I actually want to get rid of these weird ads I suddenly see on my blog. Anyone have knowledge to get rid of them?

To get back on subject I did this  to improve my writing, number one. Also to learn and share the little (or lot depending on your experience) I know of marketing and business.  Improve my critical thinking. Be a better man!

For instance, it has indirectly made me better at sales. For example, I was doing some spring cleaning a while back (back in Spring) and found my amazing old 32 GB white 5th Generation Ipod !! This is the version before it went all fancy with Ipod Touch. It was just loaded with the coolest hits of music, like the best music up to 2008ish. Seriously it was awesome for about 3 mins till I realized, I need to sell it. I already bought a replacement one and have an Iphone, this needs to be utilized by someone else.

So I made bet with a friend, that we have still maintained today – who can sell the most on kijiji, craigslist? I put all my copy writing knowledge to the forefront. And it worked.  I sold it for 120 bucks, which I was quite pleased with. The buyer was thrilled too.  I know it may seem like nothing. But it came about from this self study.  

So to make a long story short. There are indirect benefits to all of this. It’s a way to meet interesting people. That would be ideal, but it also keeps me accountable.  See how I’ve progressed. So that’s the lesson I can take from this experiment so far.

Oh and whenever someone only judges you on how much money you make, show them this clip:

I recently came across this video below while browsing Ramit’s site ( all about personal finance  – seriously you must spend a day going through it!) Anyway,  When I heard this little kid speaking different languages I thought man o man, he’s smarter than me.

Now I’ve mentioned before there is beauty in good enough. Yes that works in the short term, creates momentum when you’re getting started. But in the long term, you have to keep getting better, practicing what isn’t so normal.  Malcolm Gladwell says it takes 10,000 hours, I personally feel shorter, just always taking it one step further.

The other things is, what I’ve always thought, but really starting to realize is most of what we know comes from tinkering, doing things. The process of trial and error. For example the internet wasn’t made for its use is now, it was a military application. The list goes on for many other technologies.

And why aren’t these imaginative kids, making less than 5-10 dollars a day, not profiled in business magazines?

It got me thinking of what makes me slow down while driving.  The only deterrent to speeding is a consequence such as paying a fine. Think about it. If you knew that there would be no consequence, would you slow down? I doubt it.

I snapped a photo of this sign from my car, while it was raining!  No one was harmed, relax.

This sign creates an emotional appeal on why you should slow down. Quite different than the usual threatening of fines. Dan Pink finds these emotionally intelligent signs everywhere, click here to see some other ones.

would you ride your bike over that??

This is perhaps the most mind bending documentary I’ve seen in about 6 months. The other one being about the global financial crisis of ’08 -  Inside Job.

It’s about graffiti street art, specifically Banksy, a famous mischief from London who gives expression to the mundane things we pass by every day. Before I get into why this film is killer, I would just say this. If you’re interested in business and pop culture (who isn’t?) then WATCH IT. It will take you for an amusing ride, only to punch you in the face half way through.  If you don’t want any spoilers, stop reading now. Download this and come back here, to read my thoughts. It’s a swift one and half hours of time well spent.

- – -

Welcome back.

So as you know it starts off about this hilarious French film maker, Thierry, later known as Mr. Brainwash. He loves filming, eventually gets drawn to street art, which leads to him making art himself.  He learned how to make street from all these guys over the past ten years.. and then he does it? Whoose being fooled? Was he actually talented? I think he was.  Funny I  think that’s how we all learn in a way. Collaboration isn’t it called? One of the people he collaborates with is Shepard Fairey, who is famous for the Obey images and the iconic Obama poster.

I guess collaborating and stealing is a very fine line. A friend of mine for example felt Mr. Brainwash was created by Bansky. In her words: ” Like, it’s all a hoax. Bansky is so illusive, why would he all of a sudden agree to do a movie if not to mess with people? I think the movie was to draw attention to art and authenticity – how this crazy French guy reproduced images, threw some paint on them, and sold them for thousands of dollars. I think Bansky was trying to prove that anyone could do this as long as the audience was stupid enough to buy into it. Okay, so that last sentence may be reaching, but hopefully you get what I’m saying.

I agree with you on collaboration and taking ideas from our influences, but at what point does it become “stealing”?

As the late, great, Michael Jackson once stated – “It is better to fail in originality, than to succeed in imitation… period.”

Well damn. Why did you have to bring MJ into this? I ll get back to him in a bit.

So I decided to watch it for a second time and I dunno about it being a hoax. That is fascinating premise though…but I feel the story is well too scripted for this to be just a hoax.

Real or not, this is really making you question why artists like Damien Hirst get paid millions of dollars for their art. Banksy himself gets paid half a million for certain pieces and he questions you, what do people value? Well like beauty, “value” is in the eye of the beholder. Kinda of relates to a blog post I wrote actually (someone sold virtual asteroid for half a million dollars). Anyways, Banksy is cool cos he’s bit of a punk. I did some research on him and found that he did a hugely successful show, “Barely Legal” in 2006, and gave a flyer out stating this:

“1.7 billion people have no access to clean drinking water. 20 billion people live below the poverty line. Every day hundreds of people are made to feel physically sick by morons at art shows telling them how bad the world is but never actually doing something about it. Anybody want a free glass of wine?”

I think you might call it stealing because he paints this French guy as a bit of a putz, who just miraculously honed his craft in 6 months.. well maybe he wasn’t as sophisticated about it? I’d argue the French guy is very talented. He just wears his influences on his sleeve.

As for Michael’s comment, well he by no means can claim to be the most original person either, nor can The Beatles, or Elvis, etc. They’re very unique, however. For example,  the moon walk was underground dance move for YEARS, he popularized and branded it, made it his own in 83′ with Billie Jean. Even before that Michael solo moves and singing style was heavily influenced by  James Brown, Charlie Chaplin, Fred Astaire, etc. He became all these influences coming together, with a twist. Watch this, it’s absolutely fantastic:

See I’d argue Radiohead makes weird music okay to listen to, because people  now trust Radiohead for producing weird sounds. They made it cool to listen to serious music. And it’s great, cos if they’re good, we becomes curious to learn where these influences came from. People learn about who Andy Warhol is, and appreciate the pioneers of pop art in the case of this film.

I think your good or a pro when people start imitating you. But it’s a very fine line isn’t it?  Hopefully it eventually leads one creating something unique as well, because no one wants just a cover band.  We remember the music,  so you have to move beyond imitation.

One argument you could actually make is Thierry seems enamored seeing his graffiti everywhere, more than the actual art itself. More in love with the idea of photocopying his image everywhere and people knowing about him than actually making a statement. He openly admits in the film he was addicted to this.

And perhaps that’s what Thierry should be mostly credited for? How he made connections. Cos Thierry became a huge star himself! Like whatever you may say, he has drive, made observations, very likable character.  Shepard loved his passion for the filming, and called him an accomplice. He became enamored with street art and that led to him become an artist as well. In a way this movie is a tribute to apprenticeships. There is tremendous value in this act, as you work with people smarter than you. See how they work, learn from it and apply it to your situation. It motivated him to work at that level. That and having  major guts.  Right?  So many questions, hence this review. And  definitely one to watch on a first date perhaps – you will talk all night afterwards!

I did some research and came across a few sites that allow you to do this for free – spreadshirt.com and cafepress.ca.  You can design your own shirts and they will take care of the shipping, invoicing etc.  All you have to do is come with a design and a description.  They give you a bit of commission when something gets sold. What a beautiful concept.

Now I just did this just to scratch my own itch. I’ve always wanted to try online, and so this allowed me to get the psychological barrier out of the mind.  Objective wasn’t to make profit in this case, but just do it. Learn the process behind it. I can improve it and make better designs later.

You can check out my shirt site by clicking here.  It’s called Lost In Time Shirts. It’s based on some of my favourite books & bands.

These SAP ads, a boring company to talk about, make them sound like an amazing company by showing off their clients.