dealing with loss aversion

In the previous post I mentioned why you should be choosier.

Choose design that can be used over and over again. Well not everything can last a long time like t-shirts (okay yes I buy vintage t-shirts too).

But what I’m discussing is people  suffer from loss aversion, which refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful, psychologically, as gains.

Whats simple way to get over this hoarding mentality? Give away some t-shirts every six months.  Helps you get over the feeling your losing something, which we all hate.  That it’s not the end of the world!  You can always buy new t-shirts to  look the mutts nuts.


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