learn from ogilvy

I don’t care what job your in – you need sales skills.

Selling gets the bad label sometimes of manipulation, but it’s about articulation. A doctor is in sales as well. He has to get the patients to believe a certain pill will calm there fears about a certain illness. Sometimes a good doctors best advice would be not give the patient anything.  Talking as if it was your family member.  Why it’s worth paying for.

I recently came across this little video devoted to David Ogilvy. He gives ideas on everything. I’ve read Ogilvy on Advertising and going to pick up Confessions of Ad Man soon.

He’s a funny, down to earth kinda of guy . His writing is quite compelling and he talks in the same manner.  Here’s some principles by a great man.

Advertisements

0 Responses to “learn from ogilvy”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: