go to your customers

Today, ladies and gentleman,  I’m doing a post on my friends honey business : Wild Rose Honey, which produces honey just outside of Calgary. You can check out  the website by clicking here.

Anyways, this is a simple example of hustling.

Several months ago,  there was a documentary screening at a local independent movie theater. It was about the disturbing trend of decreasing bee populations that is occurring worldwide. Somehow my friend got word of this documentary (he’s a bee keeper) and decided to have a little fun.

Now, there are all sorts of concerns about how decreasing bee populations affect the environment. But what really interested me was that my business savvy bee keeper and his friends decided to create a booth outside the cinema hall and sell honey right after the film was over!

So smart.  Why??

Everyone attending was already interested in honey, thus this led to many sales. Easy peasy japanesey. I did something similar  during university days, I made and sold protein smoothies right outside of the gym entrance.

Lesson: Go where your market is located.

Who are they, where are they located? They are already interested in products related to this, so you have permission to sell them. Not to mention in this particular case – there is a willingness to assist local honey producers after seeing the plight of the bee populations. I should add they got some funny looks from other honey farmers attending…  probably jealous that they didn’t take advantage of this opportunity!

Textbook knowledge can’t compare with real world experience.

PS: if you’re thinking “oh what about a business license to do this or getting permission for this”.. relax. As the old saying goes – easier to ask for forgiveness than permission.  Work around these issues, the police aren’t going to chase after you.


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